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| Must Read |
Managing Your Business Data: From Chaos to Confidence
by Theresa Kushner and Maria Villar
This new book is designed to help business leaders think about the use of data and its impact on daily operations. In 12 chapters it provides practical guidance on how to identify and focus on the numbers that matter; how to overcome the obstacles to getting a complete view of a customer; how to meet risk and security standards; how to grow a data culture and make it work, plus the 12 steps to effective business performance management.
[More Books]
• IBM Database Magazine Authors
• Certification Guides
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